Persuasive Presentations
Persuasive Presentations Workshop
The best way for people to learn creative presentation skills is not to listen, but to practice. Persuasive Presentations is useful for anyone who gives frequent presentations to senior management, staff, and others. In this intensive two-day workshop, people try out what they’re learning in front of the group for live feedback, plus they look at videotape playback in private so they can see the impression they’re making.
When the workshop is over, participants have learned specific techniques to make their creative presentations easier and more interesting, and they’ve developed a personal style they’re comfortable with. Usually, participants thoroughly enjoy the presentations workshop — even those who say they hate presenting before we start.
The two-day workshop can accommodate up to 16 people, allowing each person to make four to six videotaped presentations. The presentations are short and some of the presenting is done in teams.

Workshop Content
• How to find your style: In teaching people to make presentations, we start with the premise that there’s no one right way to make effective presentations. To be authentically persuasive, each person has to find a style that makes the most of her own personality
• How to put it together: Participants next learn how to organize a presentation for greatest impact, based on the ACTION format developed by Wild Blue Yonder.
• Tell it like a story: Great presenters instinctively show their material in narrative terms because when it comes to the heart of the presentation, the power of story lets us become more compelling. Participants will learn the story technique which shows how to use visual and emotional descriptions rather than dry bullet points and demographics.
• Presenting with a team: Frequently, presentations are made by groups presenting in sequence. But if people just take turns popping up and down, even the best individual presenters start looking like the Whack-a-Mole game at the county fair. Participants will learn how to mesh personal styles and make easy hand-offs to each other.
• Avoiding mistakes: Participants will learn about common presentations mistakes, like not paying attention to what’s going on with the audience. People learn to notice how the audience is responding and to make mid-stream corrections during the presentation.
Location and Equipment Note: We can do this training in your conference room if it’s big enough. You need a video camera on a tripod, someone to operate the camera. In a separate room, you’ll need a monitor and VCR in for participants to watch themselves in private.
